This presentation highlights the importance of product and business model innovation in improving patient retention in optometry practices. The presentation focuses on ACUVUE Eye Inspired Innovations that enable patient retention through their contact lens experience as well as MyACUVUE, a business model innovation which actively supports practices with patient retention. Combining both offerings from ACUVUE can maximise patient retention in optometry practices. 

ACUVUE has a reputation for its innovative product offerings. These products have been developed with a focus on improving the comfort and convenience of contact lens wearers, which has helped ACUVUE build a loyal customer base.

In addition to its product innovation, ACUVUE has also embraced business model innovation to improve patient retention. For example, the company has introduced MyACUVUE, which allows patients to receive additional value when purchasing contact lenses with their preferred optometrist. This service has improved patient loyalty and retention for optometry practices. 

Overall, the presentation emphasizes that product and business model innovation can play a critical role in improving patient retention in optometry practices. By focusing on enhancing the patient experience and actively prompting patients’ return to the practice through tools like MyACUVUE, optometry practices can build a loyal customer base and drive growth in their businesses. 

Learning Objectives:
At the completion of this CPD Activity, participants should be able to